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Dot-com commercials during Super Bowl XXXIV
Super Bowl XXXIV (played in January 2000) featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot.〔Pender, Kathleen. ("Dot-Com Super Bowl Advertisers Fumble / But Down Under, LifeMinders.com may win at Olympics" ), ''San Francisco Chronicle'', 13 September 2000. Accessed February 26 2014.〕〔Though Britannica.com, E
*Trade, Electronic Data Systems, Kforce, and MicroStrategy are all companies that ran ads with a .com address, they have not been included in this list because the founding date of these companies exclude them from the strict definition of a dot-com company. Sources do not agree on the exact amount of dot-com advertisers who bought spots.〕 In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, for a grand total of 22 different dot-com ads. These ads amounted to nearly 20 percent of the 61 spots available,〔 and $44 million in advertising.〔 In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate.〔
The sheer amount of dot-com-related ads was so unusual that Super Bowl XXXIV has been widely been referred to as the "Dot-Com Super Bowl",〔 and it is often used as a high-water mark for the dot-com bubble.〔Bennet, Dashiell. (8 Dot-Coms That Spent Millions On Super Bowl Ads And No Longer Exist" ), Business Insider, 2 February 2011. Accessed February 26 2014.〕〔Basich, Zoran. ("Super Bowl Lures HomeAway, 10 Years After Dot-Com Debacle" ), Wall Street Journal Blogs, 19 January 2010. Accessed February 26 2014.〕〔Planes, Alex. ("The Biggest Waste of Money in Super Bowl History" ), ''Motley Fool'', 30 January 2013. Accessed February 28, 2014.〕 Of these companies, 6 are still active, 5 were bought by other companies, and the remaining 5 are defunct or of unknown status.
==Effectiveness==
Many websites saw short-term gains from the advertisements. LastMinuteTravel.com, for example, reported a surge of 300,000 hits per minute during its advertisement broadcast.〔 In many cases, though, this did not translate into long-term gains. OurBeginning.com's revenue jumped 350% in Q1 of 2000, but its $5 million in advertising costs were still ten times what its customers spent.〔 Short-term gains were not enough to recoup advertising losses, and Pets.com, Computer.com, and Epidemic.com, among many others, would fold before the end of the year.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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